scoobydoo
8th August 2010, 14:22
http://www.guardian.co.uk/commentisfree/2010/aug/08/david-mitchell-marketing-slogans-honesty
Thought this was funny :smile:
I like this kind of advertising. The motives may be dishonest but the technique is brazen honesty – to scream: "This is the catch!" so loudly at cynical consumers that they perversely ignore it. Here's a glimpse of how some products may be marketed in future, if this trend continues:
Conservative party: "Because, deep down, you know that posh people are supposed to be in charge."
Cancer Research UK: "Don't think of this as chucking your money away altruistically, like with Amnesty. Face it, you're never going to go to North Korea but, with your diet, bowel cancer is a very real possibility."
Payday loans: "If you were the sort of person who was ever going to understand compound interest, you wouldn't be in this mess. We can literally put off the shitstorm until next week. I mean, next week! It'll probably never happen!"
McDonald's: "Ever felt like putting on some elasticated jogging bottoms and really letting go? Why not today? Two years and 15 stone down the line, you can always bounce back via a fat camp documentary on Sky."
Thought this was funny :smile:
I like this kind of advertising. The motives may be dishonest but the technique is brazen honesty – to scream: "This is the catch!" so loudly at cynical consumers that they perversely ignore it. Here's a glimpse of how some products may be marketed in future, if this trend continues:
Conservative party: "Because, deep down, you know that posh people are supposed to be in charge."
Cancer Research UK: "Don't think of this as chucking your money away altruistically, like with Amnesty. Face it, you're never going to go to North Korea but, with your diet, bowel cancer is a very real possibility."
Payday loans: "If you were the sort of person who was ever going to understand compound interest, you wouldn't be in this mess. We can literally put off the shitstorm until next week. I mean, next week! It'll probably never happen!"
McDonald's: "Ever felt like putting on some elasticated jogging bottoms and really letting go? Why not today? Two years and 15 stone down the line, you can always bounce back via a fat camp documentary on Sky."